The time of "Howl" and "On the Road" was also the time of "Frank Sinatra Sings for Only the Lonely" and the original "Ocean's Eleven," and although by many measures a taste for the product of North Beach is incompatible with a taste for the product of Las Vegas, the Beat Movement writers and the Rat Pack entertainers were shapers of a similar sensibility.
--The New Yorker, October 1, 2007
Even the casual reader can not have failed to note that by its very existence, this site contends that "Beat" and "Vegas" are not only compatible, they are two sides of the same coin.
That idea was originally supposed to lead you to YouTube clips parts one through four of SCTV's "Maudlin's Eleven." Best Rat Pack Parody, Ever--and as the original uploader says said, better than the original. And right now, you can't watch it online.
Which leads us to our next point. By their continued pointless scouring of thar Interwebs for every last unauthorized clip and snippet, the entertainment industrial complex is shooting itself in the foot. Well, strike that--they've long since shot off both feet, now they're gnawing at their own legs.
You do not punish your audience for their promotion of your product. You capitalize
on it. Let's just use SCTV as an example (there are several
legitimate clearance issues with that program that you can read about elsewhere if
you're really interested, but we'll leave those aside for a moment). When you
the rightsholder see that users want to post their old VHS home-recorded snippets
of your thirty-year-old TV show on the Web, you should see that as an opportunity to
serve ads for your DVD retrospective
product (if you're bright enough to have one out there) right on that
page, directly to the people who might be interested in buying that product
from you. This is win-win: casual user is exposed to your property, connoisseur
becomes aware that a legit product is available, collector buys that product
immediately right from the "buy it now" link in your ad. It's not "stealing," people--it's
marketing, and that's how you need to do it in this here Internet age. The
people are telling you what they're interested in having access to.
Open up your vaults and let the $un shine in.
Also, Big Media, while we have your attention: this subscription model you
think will magically wind the clock back to the days of hookers-and-blow is
never going to work. You need to do compulsory license deals with the cable
companies and the telcos, the folks who already have their hands in your audience's
pocket each month. For a variety of reasons, we the people
do not wish to engage with every rights-holder on Earth through a series of
separate continuous subscription fees so that we can rent your works. We want
to buy high-quality and legit copies of the products we wish to own, at a reasonable
(read, cheap) price. And to get us to do that, you have to let us use your
stuff...to promote your stuff. A few minutes of low-res Flash video or an uncrippled
MP3 on the Web is no real threat to the legit product. It is a promotion of
the legit product. Your audiences want to help you promote your products. Make
more legit products available (simultaneously, in every territory) and
then please get the hell out of your users' way, so that the real Internet marketing
revolution can finally begin.
Hey, Lola Heatherton's got
your terms of service right here, punks...find "Maudlin's Eleven" "somewhere" and
watch it; we'll keep looking too.